Echo Sundays is a recurring nightlife experience hosted at The Palm Resto Lounge. The brief called for a flyer that would break from the typical loud, over-designed Lagos nightlife aesthetic, and instead position the event as a premium, understated experience worth showing up for. The design direction leans into editorial restraint: a white ground, warm gold typography, and an illustrated portrait as the visual anchor. The horizontal band creates a structural rhythm that separates the atmospheric upper half from the event information below, keeping the hierarchy clean without sacrificing mood. The ECHO logotype was treated as a brand mark in itself, set in a high-contrast serif with deliberate letter-spacing and a single dot detail inside the O, a quiet signal of attention to craft. Every typographic decision was made to communicate that this is not just an event. It's an experience with a standard.
